My experience in art direction and design is broad and deep, spanning 25 years and a great diversity of project work, including:
Developing brand identity and strategy—logos, typography, packaging, and beyond
Designing print and online media, from direct mail to brand materials to online media
Styling and directing photo shoots for fashion editorials
Creating 3D designs—displays, exhibits, interiors, and exteriors
I orchestrate every phase of the process with precision and grace. I set a tone of passion and creative flow, empowering the people around me to do their jobs and have fun. That’s what good art direction and collaboration are all about.
Sunny Shender Art Direction & Design is based in Santa Fe, New Mexico.
Microsoft Corporation, MSN, Microsoft Encarta Online, MSN’s UnderWire, Nordstrom, ShadowCatcher Entertainment, Catherine Eaton Skinner, Kazuaki Tanahashi, Brittanica Sportswear, Lee Jeans, L.A. Style Magazine, Koala Blue, LR Modern Alchemy, Margo Chase Design, Whittle Communications, Upaya Zen Center
Through Edelstein Associates Advertising: Ralph Lauren, Izod Lacoste, Wrangler, Generra Sportswear Co., Cutter & Buck, Lucchesi
Sunny is one of those magical designers that every Creative Director looks for. I was honored to have her on my team working on Microsoft’s brand identity system. She is extremely talented, equally, in both visual design and project management…a combo that is rare and hard to find. She took projects on from start to finish while maintaining a very high quality bar. She had a very dedicated work ethic and jumps at the chance to learn something new. Sunny always came to the table with concepts and ideas that fit our strategy and brought our creative to the next level, which is what I look for in my senior designers. She built our photography libraries in collaboration with many stakeholders that resulted in beautiful, human images conveying our brand ethos. Sunny is truly a rare gem!
Jeff Boettcher, Creative Director, Microsoft Brand Studio
A truly gifted designer, a joy to work with, Sunny Shender brings great and rare talent to whatever she is designing, be it a house, website, or a book.
Rev. Joan Jiko Halifax, Abbot, Upaya Zen Center
Sunny is a magnificent designer, high technician, and intense worker. I fully enjoyed the collaborative process of rebuilding my website www.brushmind.net with her. The result is phenomenal.
Kaz Tanahashi, Brushmind