COLLATERAL encompasses all the print and digital materials a company uses to market its products and services—brochures, posters, web content, and more. These touchpoints offer an opportunity to deepen the brand’s personality and ensure consistency in messaging and visual language.
Working closely with the Executive Director of the Pundarika Foundation, I developed a cohesive set of marketing materials, including a custom pocket folder, informative inserts, and visually engaging posters.
As lead designer, I was commissioned to create a 12-page report in partnership with Roshi Joan Halifax of Upaya Zen Center, highlighting the impactful work of the Nomads Clinic, which provides free medical care in remote mountain villages of Nepal. The piece featured firsthand accounts from clinicians and support staff, along with a call to action encouraging donations for essential medical equipment and supplies.